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	<title>marketing executive network</title>
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	<description>sharing experiences to leverage marketing intelligence and analytics</description>
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		<title>marketing executive network</title>
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		<item>
		<title>Sessão de brainstorming: Thinking Customer</title>
		<link>http://marketingexecutivenetwork.wordpress.com/2007/06/17/fotos/</link>
		<comments>http://marketingexecutivenetwork.wordpress.com/2007/06/17/fotos/#comments</comments>
		<pubDate>Sun, 17 Jun 2007 17:40:11 +0000</pubDate>
		<dc:creator>Luis Moniz (SAS)</dc:creator>
				<category><![CDATA[analytics]]></category>
		<category><![CDATA[customer management]]></category>
		<category><![CDATA[customer value]]></category>
		<category><![CDATA[eventos]]></category>

		<guid isPermaLink="false">http://marketingexecutivenetwork.wordpress.com/2007/06/17/fotos/</guid>
		<description><![CDATA[Organizado pelo SAS Portugal, realizou-se no passado dia 1 de Junho, no Hotel Avenida Palace, em Lisboa, a sessão de brainstorming “Thinking Customer: Know, Predict, Engage&#8221; enquadrada nas actividades do Grupo Marketing Executive Network. A sessão pautou-se pela participação intensa de especialistas de marketing oriundos de diferentes indústrias, o que possibilitou aos intervenientes a troca [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingexecutivenetwork.wordpress.com&amp;blog=904965&amp;post=106&amp;subd=marketingexecutivenetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Luis Moniz (SAS)</media:title>
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		<title>Sessão de brainstorming: Thinking Marketing Process and Metrics</title>
		<link>http://marketingexecutivenetwork.wordpress.com/2007/06/14/sessao-de-brainstorming-thinking-marketing-process-and-metrics/</link>
		<comments>http://marketingexecutivenetwork.wordpress.com/2007/06/14/sessao-de-brainstorming-thinking-marketing-process-and-metrics/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 15:56:57 +0000</pubDate>
		<dc:creator>Luis Moniz (SAS)</dc:creator>
				<category><![CDATA[eventos]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://marketingexecutivenetwork.wordpress.com/2007/06/14/sessao-de-brainstorming-thinking-marketing-process-and-metrics/</guid>
		<description><![CDATA[Organizado pelo SAS Portugal, realizou-se no passado dia 31 de Maio, no Hotel Avenida Palace, em Lisboa, a sessão de brainstorming &#8220;Thinking Marketing Process and Metrics: Definir, medir e planear os processos e métricas&#8221; enquadrada nas actividades do Grupo Marketing Executive Network. Com a presença de diferentes especialistas de marketing oriundos de diferentes indústrias a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingexecutivenetwork.wordpress.com&amp;blog=904965&amp;post=103&amp;subd=marketingexecutivenetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Luis Moniz (SAS)</media:title>
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			<media:title type="html">Sessão de brainstorming: Thinking Marketing Process and Metrics</media:title>
		</media:content>

		<media:content url="http://marketingexecutivenetwork.files.wordpress.com/2007/06/pedro_celeste_tmpm.jpg" medium="image">
			<media:title type="html">Pedro Celeste</media:title>
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		<item>
		<title>Vencedores do Portugal Marketing Awards 2007</title>
		<link>http://marketingexecutivenetwork.wordpress.com/2007/05/11/vencedores-do-portugal-marketing-awards-2007/</link>
		<comments>http://marketingexecutivenetwork.wordpress.com/2007/05/11/vencedores-do-portugal-marketing-awards-2007/#comments</comments>
		<pubDate>Fri, 11 May 2007 14:57:21 +0000</pubDate>
		<dc:creator>Luis Moniz (SAS)</dc:creator>
				<category><![CDATA[eventos]]></category>

		<guid isPermaLink="false">http://marketingexecutivenetwork.wordpress.com/2007/05/11/vencedores-do-portugal-marketing-awards-2007/</guid>
		<description><![CDATA[Prémio Carreira Eng.º Belmiro de Azevedo Presidente, Grupo Sonae Profissional de Marketing Luís Rodrigues Director de Marketing, PT Comunicações Prémio Especial Instituições de Carácter Social e Humanitário (da exclusiva responsabilidade da APPM) Dr. Fernando Nobre Presidente, AMI Prémios Sectoriais Agências Ricardo Monteiro CEO Portugal e América Latina, Euro RSCG Automóvel Ricardo Tomaz Director de Marketing, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingexecutivenetwork.wordpress.com&amp;blog=904965&amp;post=99&amp;subd=marketingexecutivenetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luis Moniz (SAS)</media:title>
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		<item>
		<title>Livros à cabeceira</title>
		<link>http://marketingexecutivenetwork.wordpress.com/2007/05/04/livros-a-cabeceira/</link>
		<comments>http://marketingexecutivenetwork.wordpress.com/2007/05/04/livros-a-cabeceira/#comments</comments>
		<pubDate>Fri, 04 May 2007 16:23:47 +0000</pubDate>
		<dc:creator>Luis Moniz (SAS)</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[publicações]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://marketingexecutivenetwork.wordpress.com/2007/05/04/livros-a-cabeceira/</guid>
		<description><![CDATA[Marketing de Serviços &#8211; Qualidade e Fidelização de Clientes é o mais recente livro de Luís Saias (http://www.ucp.pt/site/custom/template/ucptplfac.asp?SSPAGEID=3005&#38;lang=1&#38;artigoID=5245). Apresentada ontem na Universidade Católica, a obra foca duas grandes áreas: marketing estratégico e operacional. Com inúmeros estudos de caso e exemplos nacionais, o trabalho do académico, consultor e gestor Luís Saias revela uma sistematização e abordagem [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingexecutivenetwork.wordpress.com&amp;blog=904965&amp;post=93&amp;subd=marketingexecutivenetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luis Moniz (SAS)</media:title>
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			<media:title type="html">capalivro.jpg</media:title>
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	</item>
		<item>
		<title>sascom voices na web 2.0</title>
		<link>http://marketingexecutivenetwork.wordpress.com/2007/04/26/sascom-na-web-20/</link>
		<comments>http://marketingexecutivenetwork.wordpress.com/2007/04/26/sascom-na-web-20/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 13:37:10 +0000</pubDate>
		<dc:creator>Luis Moniz (SAS)</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[publicações]]></category>
		<category><![CDATA[sas]]></category>

		<guid isPermaLink="false">http://marketingexecutivenetwork.wordpress.com/2007/04/26/sascom-na-web-20/</guid>
		<description><![CDATA[O modelo da web 2.0, baseado em redes sociais e na redução de intermediários entre os emissores e receptores, está a cimentar e a fomentar as relações entre as empresas, consumidores, mercados, clientes e parceiros. A newsletter sascom do SAS não é excepção. Aproximar os leitores foi o objectivo que levou à criação do blog [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingexecutivenetwork.wordpress.com&amp;blog=904965&amp;post=90&amp;subd=marketingexecutivenetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0f2619e6b5227562e33b79bc06b38760?s=96&#38;d=identicon" medium="image">
			<media:title type="html">Luis Moniz (SAS)</media:title>
		</media:content>

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		<item>
		<title>Davenport: &#8220;Competing On Analytics: The New Science of Winning&#8221;</title>
		<link>http://marketingexecutivenetwork.wordpress.com/2007/04/19/davenport-competing-on-analytics-the-new-science-of-winning/</link>
		<comments>http://marketingexecutivenetwork.wordpress.com/2007/04/19/davenport-competing-on-analytics-the-new-science-of-winning/#comments</comments>
		<pubDate>Thu, 19 Apr 2007 09:02:36 +0000</pubDate>
		<dc:creator>Luis Moniz (SAS)</dc:creator>
				<category><![CDATA[analytics]]></category>
		<category><![CDATA[customer management]]></category>
		<category><![CDATA[customer value]]></category>
		<category><![CDATA[eventos]]></category>

		<guid isPermaLink="false">http://marketingexecutivenetwork.wordpress.com/2007/04/19/davenport-competing-on-analytics-the-new-science-of-winning/</guid>
		<description><![CDATA[&#8220;Some companies have built their very businesses on their ability to collect, analyze and act on data. Every company can learn from what these firms do.&#8221;– Thomas H. Davenport Thomas Davenport, dia 24 de Abril, live em video webcast, no BetterManagement.com. Registo aqui<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingexecutivenetwork.wordpress.com&amp;blog=904965&amp;post=84&amp;subd=marketingexecutivenetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingexecutivenetwork.wordpress.com/2007/04/19/davenport-competing-on-analytics-the-new-science-of-winning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0f2619e6b5227562e33b79bc06b38760?s=96&#38;d=identicon" medium="image">
			<media:title type="html">Luis Moniz (SAS)</media:title>
		</media:content>
	</item>
		<item>
		<title>Portugal Marketing Awards 2007</title>
		<link>http://marketingexecutivenetwork.wordpress.com/2007/04/18/portugal-marketing-awards-2007/</link>
		<comments>http://marketingexecutivenetwork.wordpress.com/2007/04/18/portugal-marketing-awards-2007/#comments</comments>
		<pubDate>Wed, 18 Apr 2007 11:11:40 +0000</pubDate>
		<dc:creator>Luis Moniz (SAS)</dc:creator>
				<category><![CDATA[analytics]]></category>
		<category><![CDATA[customer management]]></category>
		<category><![CDATA[diversos]]></category>

		<guid isPermaLink="false">http://marketingexecutivenetwork.wordpress.com/2007/04/18/portugal-marketing-awards-2007/</guid>
		<description><![CDATA[Votação Organizada pela APPM, os &#8220;Portugal Marketing Awards 2007&#8243; serão entregues no próximo dia 9 de Maio. A votação decorre até ao dia 22 de Abril. Poderá votar aqui na lista dos pré-nomeados, que na sua opinião, mais se distinguiram em cada uma das categorias. Ana Portela, directora de marketing da CP, membro do Marketing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingexecutivenetwork.wordpress.com&amp;blog=904965&amp;post=74&amp;subd=marketingexecutivenetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0f2619e6b5227562e33b79bc06b38760?s=96&#38;d=identicon" medium="image">
			<media:title type="html">Luis Moniz (SAS)</media:title>
		</media:content>

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	</item>
		<item>
		<title>Podcast &#8220;Competing on Analytics&#8221; com Tom Davenport e Jeanne Harris</title>
		<link>http://marketingexecutivenetwork.wordpress.com/2007/04/02/podcast-competing-on-analytics-com-tom-davenport-e-jeanne-harris/</link>
		<comments>http://marketingexecutivenetwork.wordpress.com/2007/04/02/podcast-competing-on-analytics-com-tom-davenport-e-jeanne-harris/#comments</comments>
		<pubDate>Mon, 02 Apr 2007 19:00:27 +0000</pubDate>
		<dc:creator>Luis Moniz (SAS)</dc:creator>
				<category><![CDATA[analytics]]></category>

		<guid isPermaLink="false">http://marketingexecutivenetwork.wordpress.com/2007/04/02/podcast-competing-on-analytics-com-tom-davenport-e-jeanne-harris/</guid>
		<description><![CDATA[Entrevista com Tom Davenport e Jeanne Harris, autores do livro &#8220;Competing on Analytics: The New Science of Winning&#8221;. A ideia central do livro é que um número cada vez maior de empresas constroem as suas estratégias de sucesso em torno da análise profunda e detalhada dos seus dados. A chave é uma abordagem sofisticada aos [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingexecutivenetwork.wordpress.com&amp;blog=904965&amp;post=71&amp;subd=marketingexecutivenetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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		<media:content url="http://0.gravatar.com/avatar/0f2619e6b5227562e33b79bc06b38760?s=96&#38;d=identicon" medium="image">
			<media:title type="html">Luis Moniz (SAS)</media:title>
		</media:content>

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			<media:title type="html">hbr.jpg</media:title>
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	</item>
		<item>
		<title>Valor, retenção e visão única de cliente são os temas críticos</title>
		<link>http://marketingexecutivenetwork.wordpress.com/2007/03/28/valor-retencao-e-visao-unica-de-cliente-sao-os-temas-criticos/</link>
		<comments>http://marketingexecutivenetwork.wordpress.com/2007/03/28/valor-retencao-e-visao-unica-de-cliente-sao-os-temas-criticos/#comments</comments>
		<pubDate>Wed, 28 Mar 2007 15:52:16 +0000</pubDate>
		<dc:creator>Luis Moniz (SAS)</dc:creator>
				<category><![CDATA[customer value]]></category>
		<category><![CDATA[marketing performance]]></category>
		<category><![CDATA[relatórios e estudos]]></category>

		<guid isPermaLink="false">http://marketingexecutivenetwork.wordpress.com/2007/03/28/valor-retencao-e-visao-unica-de-cliente-sao-os-temas-criticos/</guid>
		<description><![CDATA[No âmbito do Marketing Executive Network, o SAS Portugal conduziu um inquérito junto dos membros do grupo sobre os temas que consideravam mais importantes para serem abordados no segundo encontro. Valor, retenção e visão única (360º) do cliente foram as três áreas temáticas mais pontuadas, o que revela a importância cada vez mais maior do [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingexecutivenetwork.wordpress.com&amp;blog=904965&amp;post=68&amp;subd=marketingexecutivenetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luis Moniz (SAS)</media:title>
		</media:content>

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		<item>
		<title>Apresentações &#8211; Marketing Under Pressure: “Conclusões. Resultados do painel. Tópicos futuros&#8221;</title>
		<link>http://marketingexecutivenetwork.wordpress.com/2007/03/28/apresentacoes-marketing-under-pressure-%e2%80%9cconclusoes-resultados-do-painel-topicos-futuros/</link>
		<comments>http://marketingexecutivenetwork.wordpress.com/2007/03/28/apresentacoes-marketing-under-pressure-%e2%80%9cconclusoes-resultados-do-painel-topicos-futuros/#comments</comments>
		<pubDate>Wed, 28 Mar 2007 15:27:01 +0000</pubDate>
		<dc:creator>Luis Moniz (SAS)</dc:creator>
				<category><![CDATA[eventos]]></category>
		<category><![CDATA[relatórios e estudos]]></category>

		<guid isPermaLink="false">http://marketingexecutivenetwork.wordpress.com/2007/03/28/apresentacoes-marketing-under-pressure-%e2%80%9cconclusoes-resultados-do-painel-topicos-futuros/</guid>
		<description><![CDATA[1º Encontro do Marketing Executive Network &#8211; 27 Março &#8211; Museu das Comunicações Maria João Tavares &#8211; Customer Intelligence Business Delevopment &#8211; SAS Download da apresentação aqui (pdf) Tópicos: Resultados do inquérito ao painel de membros do Marketing Executive Network sobre os temas mais críticos Proposta de temas para o segundo encontro do grupo<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingexecutivenetwork.wordpress.com&amp;blog=904965&amp;post=65&amp;subd=marketingexecutivenetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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